By KEN JOHNSON
Published: June 22, 2012
When I was in graduate school in the mid-’70s, trying to learn how to paint, a useful, shorthand criticism for a certain kind of creation was, “It looks like a LeRoy Neiman.” A reasonably sophisticated art student knew what that meant, and it was not a compliment. It referred to the splashy, garish, instantly recognizable style of illustration, a formulaic mix of impressionism, expressionism and realism, that Mr. Neiman used to make himself one of the most famous artists in America. To compare a student’s work to Mr. Neiman’s meant, “You are trying to distract the viewer from noticing your wooden draftsmanship and your ineptitude with matters of form and structure by larding your canvas with loud color and patchy accretions of paint.” Or, “What you are making is all frosting, no cake.”
LeRoy Neiman Inc.
A portrait of Joe Namath by LeRoy Neiman, whose bread and butter was sports subjects.Mr. Neiman, who died this week at 91, was not an artist whom anyone in what I will here call the serious art world ever cared about. The world that I identified with, and aspired to be a part of, was the one whose orbit included New York Times critics, Artforum and Art in America magazines, institutions like the Whitney Museum of American Art and the Museum of Modern Art and galleries like those lining the streets of Chelsea.
From that exclusive vantage point, Mr. Neiman was the archetypal hack, his immense popularity explicable only by his ambitiously opportunistic personality and his position as Hugh Hefner’s court artist, which gave him monthly visibility to millions in the pages of Playboy. With his ever-present cigar and enormous mustache, he was a cliché of the bon vivant and a bad artist in every way.
I suppose that what Mr. Neiman’s fans found in his painting was a sense of engagement with the kind of subjects regularly proffered by network television: professional sports and its heroes, like Muhammad Ali and Joe Namath. He was, after all, a modern artist, as concerned as any with synergies of form and content. He made infectiously frothy paintings about exciting subjects. But there was nothing in his work to upset the couch potato’s televisual worldview.
It is one of the big lies of the serious art world that anything goes. That may be the case in regard to form, material and techniques, but when it comes to cultural politics, my art world leans decidedly leftward. In Chelsea galleries you are not going to find art made in the service of family values, patriotism or orthodox religion. Republican presidents may be satirically skewered, those who are Democrats hardly ever. You are unlikely ever to see anything condemning abortion or advocating looser gun control laws in a Whitney Biennial.
The serious art world expects, ostensibly at least, that Modern and contemporary art should be in some way critical of mainstream culture, as the avant-garde, from Manet to Pollock, is supposed to have been. Pop Art of the 1960s seemed to view the circus of American mass entertainment and consumerism with a mordantly amused eye. Warhol cranked out portraits of celebrities, but in a way that left you uncertain what he really thought of them. Mr. Neiman’s shamelessly fawning portraiture and uncritical view of big-time athletics left no room for doubt.
But his enthusiastic embrace of the wide world of sports points up by comparison a troubling insularity and crabbed vision in the serious art world. Unlike, say, movies and books that expansively meditate on topics of urgent interest to lots of people and at the same time earn the respect of smart critics — the novels of Richard Ford and the films of Wes Anderson, for example — the contemporary art scene tends to favor either navel-gazing or promotion of certain agendas. The movement known as Institutional Critique, which obsessively parses the system by which art is circulated and consumed and has been, paradoxically, much favored by museum curators, is only the most conspicuous instance of this blinkered view of real, multidimensional life in the world at large.
Mr. Neiman started out in the late 1950s and early ’60s near the cutting edge of cultural change in his association with the swinging yet literate, unapologetically hedonistic lifestyle promoted by Playboy. His single, most memorable creation was the Playboy Femlin, his deft cartoon figure of a curvy sprite in thigh-high stockings and big hair. She was an extraordinarily economical condensation of mid-20th-century heterosexual male desire and a muse for the sexual revolution in the new era of the Pill.
But Mr. Neiman did not evolve in ensuing decades, and his public profile faded, like that of the magazine he worked for. I suspect that few artists now under 30 have any idea who he was or what he represented.
Mr. Neiman is not the only celebrated artist to be marginalized by the cognoscenti. Walt Disney, Salvador Dalí, Norman Rockwell and Andrew Wyeth all incurred suspicion for the taint of kitsch attached to their work. But it is hard to deny the aesthetic and moral interest of what they did, so they have their high-minded apologists.
Is the serious art world wrong to exclude and disdain Mr. Neiman and his art? I don’t think so. But the artist who could galvanize both popular imagination and mandarin intellect and in so doing expand the serious art world’s spiritual horizons and tell us something true about real life in the real world — that is something to wish for.