Karim Masri, Meir Teper, Tony Shafrazi, and Gianni Nunnari check out Keith Haring’s Untitled (1988) at the VIP Preview at the Miami Beach Convention Center for Art Basel Miami Beach 2011
Just how overheated was the atmosphere at this past December’s edition of Art Basel Miami Beach? Start with the record-size crowd of 50,000, including an opening-night vernissage crush that had the Beach’s fire marshal in a panic, hollering, “Nice and easy! Nice and easy!” as he forced hordes of VIPs to march single-file into the Miami Beach Convention Center, like so many kindergartners in high heels. Gaze over the swarm of Hollywood A-listers who winged into town, from Michael Douglas and wife Catherine Zeta-Jones to Sean Penn and Will Smith, turning Basel’s week of velvet-roped parties into a tropical take on the Sundance Film Festival.
Then add the sudden transformation of louche celebs into discerning cultural mavens: If the sight of Sean “Diddy” Combs dropping $70,000 at the fair on one of British neo-feminist Tracey Emin’s sculptures wasn’t jarring enough for you (Emin’s solo exhibition at North Miami’s Museum of Contemporary Art is already scheduled for 2013), there was New York Yankee A-Rod trading in his baseball bat for curatorial duties, having a set of It boy Nate Lowman’s “bullet-hole” paintings installed in his waterfront Miami Beach home (including inside his indoor batting cage, naturally), while a who’s who of visiting Basel-ites ooh-ed and ah-ed over his burgeoning art collection.
Not least, there was a dizzying array of, ahem, art-themed corporate product launches: a pop-up shop hawking a new line of Dior handbags customized by German abstract painter Anselm Reyle? Why not! Perrier copresenting a night with drag queen-cum-videographer Kalup Linzy and post-punkers TV on the Radio? Sure! A poolside fête with alt-rockers Soulwax, courtesy of LA’s Museum of Contemporary Art, Maybach autos, and… the Kingdom of Morocco? “The same publicist who brought us Maybach was working with Morocco,” LA MOCA director Jeffrey Deitch helpfully explained to The Wall Street Journal. “Everybody wants to connect with contemporary art.” Well, pass the lamb tagine.
Maybe it’s best not to overthink this blurring of art and commerce, as evidenced by the spirit inside the Basel booth of Leipzig, Germany’s Eigen + Art. There, a woman stood transfixed before Neo Rauch’s Die Jägerin, a fiercely imposing, nearly eight-foot-tall, bronze statue of a female falconer readying for battle. “Where will this go?” she asked earnestly. It seemed like a fair question—sporting a fearsome necklace of four disembodied heads, the statue seemed best suited for display inside Qaddafi’s revolutionary palace. “Where will it go?” thundered back gallery head Gerd Harry Lybke. “To whoever gives me $850,000!”