Among the 50 works of art that Mary Boone Gallery director Ron Warren will bring from New York to Art Basel Miami Beach next week is a site-specific installation by Barbara Kruger with a message:
“Money money money,” says the text. “Money makes money.”
Throughout the 1990s, the post-Thanksgiving stretch was a sleepy time for tourism in South Florida. Enter Art Basel Miami Beach, which brought the country’s largest contemporary arts fair to the first week of December.
“I use the term ‘Basel effect’ quite often,’’ said Rolando Aedo, senior vice president of marketing at the Greater Miami Convention and Visitors Bureau. “From a business perspective, the numbers are outstanding.”
Not only is Brazilian art hot, but everyone from real estate agents to art galleries will be wooing Brazilians during Art Basel Miami Beach.