Y not design for Doral?? and an arts district too! Doral hopes to boost image with its own ‘Design District’ -

The area known as the Doral Tile District may one day become known as the Doral Design District.

The city wants to turn a square mile in the southeast of Doral into a pedestrian friendly, bustling district.

Mayor Juan Carlos Bermudez said the plan, still in its early stages, will hopefully bring a mix of business and recreation seen in other cities, namely Coral Gables.

“The idea is like with Miracle Mile and Coral Gables, you’re invested in it. Business owners and residents having a working relationship is a step toward the community they want to promote,” Bermudez said.

Officials envision the Doral Design District — not to be confused with the upscale galleries, shops and stores of Miami’s Design District — as a one-stop locale for anyone planning to take on design projects for their home or office by mixing the tile and marble industry with architects, engineers, interior designers, and artisans.

On Dec. 14, the Doral City Council approved spending $120,000 to put up four 30-foot high entryway monuments on Northwest 36th Street and Northwest 25th Street with landscaping and lighting.

Banners were also installed on those streets in October.

The concept would marry retail enterprise with the import-export industry the city is known for.

“Right now what we are trying to do is for the business owners and merchants to be proactive versus the merchants coming to the city,” said Bettina Aguilera-Rodriguez, economic development coordinator.

Nathan Kogon, director of planning and zoning, said the city held workshops property owners while drafting the city’s master plan, which serves as sort of zoning blueprint for municipalities.

Former Doral Councilman Robert Van Name introduced the idea in 2004.

The would-be design district is bordered by the Palmetto Expressway on the east, Northwest 87th Avenue on the west, Northwest 25th Street on its south side, and Northwest 41st Street on the north.

Kogon says the area is not pedestrian-friendly. A traffic signal needs to be installed at the intersection at Northwest 79th Street and Northwest 33rd Street

The Doral Steering Committee, established August 2010, has been working on the project for the past year to gain support from the city and business owners, such as starting a Merchant’s Association. Sign-ups were held at an early November meeting to boost public-private relationships.

“It was about introducing the players and reintroducing the idea of the Design District,” Melissa Tapanes said. Tapanes is the chairwoman of the Steering Committee, which is made up of community members nominated by the mayor and approved by the City Council.

The Steering Committee hopes to start a Doral Design District Street Fair on Northwest 79th Avenue next year. The event is expected to cost $50,000 of city money and would showcase art and design while highlighting the businesses, restaurants and products of Doral.

A Merchant’s Association would let businesses decide whether the city should create a business improvement district — and how much those businesses would pay in additional taxes intended to fund the Design District.

Aguilera-Rodriguez said 30 people signed up to be a part of the Merchant’s Association at November meeting.

“We reached our goal, we had an incredible turnout,” Aguilera-Rodriguez said.

In May, the City Council unanimously designated the area between Northwest 82nd Avenue to Northwest 77th Court and Northwest 25th Street to Northwest 41st Street — frequently used for illegal dumping — as a “brownfield”, a label that refers to contaminated land on industrial sites that has the potential to be reused.

Tapanes says the project is in its infancy, but this shows investors the redevelopment is on its way.

“While the rest of the city is prosperous and thriving this is perceived as not,” Tapanes said.

The Doral Steering Committee was granted a year extension to continue their work for the proposal of the project Dec. 14.

A Globetrotting Display With American Flair @nytimes #design

The New York Times
  • November 10, 2011

    A Globetrotting Display With American Flair

    Europe may be a drag on our economy, but at least it continues to send us some of its better art fairs. Miami’s version of Art Basel, returning next month for its 10th edition, has been enormously popular; a stateside London’s Frieze will have its debut on Randalls Island this spring. And now the Pavilion of Art and Design, which began in Paris 14 years ago and expanded to London in 2007, has made a high-profile, auction-week entrance at the Park Avenue Armory.

    The fair, known by its acronym PAD, is more design focused than its aforementioned peers. Although there’s plenty of 19th- and 20th-century painting and sculpture on hand, it’s often upstaged by bold pieces of furniture and decorative artworks.

    The mix caters to a new kind of shopper, one who’s just as apt to be looking for a sofa to go under the painting as a painting to go over the sofa. And it acknowledges a certain blurring of the traditional categories, at the auction houses, on Web sites like 1stdibs (which is a sponsor of the fair) and at institutions like the Museum of Arts and Design.

    As the collector Adam Lindemann writes in a preface to the fair’s catalog, “What used to be called the ‘decorative arts’ has now been dubbed ‘design’ and is often marketed as limited edition ‘art,’ or sometimes referred to as ‘design/art.’ ”

    All of those labels seem to fit Beth Katleman’s three-dimensional “wallpaper,” called “Folly,” at Todd Merrill. A clever take on the classic toile-de-jouy pattern, it floats tiny porcelain sculptural tableaus on a turquoise wall and incorporates elves and Barbies in lieu of frolicking aristocrats.

    Just across the aisle the dealer and interior designer Chahan is exhibiting two bold, architectural ceramic sculptures by Peter Lane. And around the corner Barry Friedman’s booth highlights Ron Arad’s “Restless” bookcase: a swollen and warped grid of stainless steel.

    Most of the 54 exhibitors hail from Europe; only about a fifth are from New York. Many pride themselves on being international tastemakers, showing you not only what to buy but also how you might live with it. The prominent booth of L’Arc en Seine, for instance, is a minimalist fantasia of pale-wood furniture set against ivory walls and carpeting.

    Some exhibitors have created highly specialized tableaus, the equivalent of period rooms. If you are looking for French Art Deco, Vallois has nearly an entire booth of Ruhlmann furniture and archival photographs to match. And if you’d rather turn the clock back to the Vienna Secession, Yves Macaux can supply a stiff-backed living room set by Josef Hoffmann.

    The art, by and large, is more conservative than the design. But much of it is of museum quality: a wintry Monet landscape at Boulakia, a Morandi still life at Robilant & Voena and a Modigliani double portrait (“Bride and Groom”) at Landau.

    And although Pierre Bonnard, Jean Metzinger and Christian Schad may not be quite as sought after, all are at their best in paintings at Custot, Béraudière and Macaux. These three works show women seated in front of windows, though the similarity ends there.

    The contemporary art is strictly blue chip or safely contextualized (as Wade Guyton’s inkjet prints are with Koons and Warhol, at Stellan Holm). But that doesn’t mean it can’t be fun; at Van de Weghe, Duane Hanson’s “Bus Stop Lady,” a scarily lifelike sculpture of a Fort Lauderdale, Fla., shopper, is flanked by a punchy yellow-orange Frank Stella and a late Warhol that reads, “Somebody Wants to Buy Your Apartment Building!”

    Some diversity would have been welcome, beyond the two booths offering African sculpture (Entwistle and Alain de Monbrison) and the smattering of Latin American modernists, including the Venezuelan Op-artist Carlos Cruz-Diez, at the Mayor Gallery.

    And at times I wished that the fair’s organizers, the French dealers Patrick Perrin and Stéphane Custot, had embraced a more expansive definition of “good taste.” Many of the booths look as if they had been plucked from the pages of Elle Décor or Architectural Digest: a Gio Ponti here, a Richard Prince there.

    I found at least one riotous exception at Jason Jacques, where a swirly Art Nouveau fireplace by Hector Guimard — made from reconstituted lava — shares space with spiky, animelike creatures by the contemporary Danish ceramicist Michael Geertsen.

    And I marveled at the audacity of Gmurzynska, where paintings by the Dadaist Kurt Schwitters and an assemblage of a wagon wheel and a cigar-store Indian by the Pop artist Robert Indiana sat incongruously in a gray-walled booth designed by Karl Lagerfeld. The combination suggested a jet setter with some classic modern baggage and an American accent — which is not a bad description of this newly arrived fair.

    The Pavilion of Art and Design continues through Monday at the Park Avenue Armory, 643 Park Avenue, at 67th Street; (212) 616-3930, padny.net


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